Energy efficiency as a game

I came across a great post at (hmm, that makes me sound even more nerdy than I am) today on a topic we discussed at Home Camp. It talks of encouraging people to cut home energy consumption by turning it into a game, referencing the Behaviour, Energy & Climate Change Conference.

It seems that the idea’s gaining some traction – I see more and more references to it. I really like it as a way to get consumers as a whole to talk about their energy usage, something which most people see as inherently fairly dull.

Whilst products like the Current Cost or Onzo are great for getting individual households to reduce consumption by comparing against their own historic use – or even more simply watching how much money it costs to boil a kettle – encouraging people to be competitive seems a great way forward.

As well as the encouraging news that British users will all have a smart meter by 2020, we need to make sure the data provided by these meters is standardised and easily¬† ‘mashable’ to allow games like this to evolve on their own. I can imagine energy providers or other organisations offering ‘free stuff’ or discounts to the winners of ‘biggest loser’ competitions if all of us can share our energy data safely and securely – though of course there’s some irony in giving out products to people who are best at cutting their energy consumption. It’d be great to see, for example, the government offering discounts on your council tax bill as a reward for consistently reducing your consumption. I suspect, though, that would be a step too far given how most councils still live in the dark ages.

So far, a very basic form of this exists – my Carbon Account posts my carbon footprint to Facebook each time I add a reading, and I can compare with friends, but this is an entirely manual process reliant on my submission of meter readings once a month. I’m sure wider availability of Wattsons, Onzos and Current Costs will get this moving – I can see me handing them out to my family and friends as Christmas presents this year.

Meanwhile, take a look at this video showing a great example of how it might all come together.